Thursday, November 8, 2012

My Flag is a Doormat: Has the marketing of Old Glory gone too far?


Lexington is a Swedish Company that can't seem to go one collection with out some kind of image of the American Flag. And they are certainly not the only ones. It seems where ever I go in Sweden I see my star spangled banner. It is comforting but also strange for me to see my home country's flag on everything from Tshirts to bath towels.

I am a proud American , but I am more of the type that hangs my flag high in my backyard, instead of having one on my doormat.



I am aware that the American Flag just cannot mean the same thing to Swedes as it does to Americans. To Swedes and many people from many other nations the American Flag is just a design or part of a trend. Don't get me wrong, I love that Swedes think the American Flag is a marketable symbol. Their affinity for the flag makes me feel more accepted and at home living in Sweden. But I do find it strange that I can be talking to a Swede who has strong opinions against the way my country has handled countless items of foreign policy, wars and conflicts, all the while wearing a sweater with a huge American Flag on it. I am always confused by this contradiction but I think I just need to see the flag as a fashion statement, which is hard for me to do sometimes.


With this being said, my husband often makes fun of me because I do enjoy shopping at Lexington Company. I find myself wanting to purchase items there that I would have never taken a second look at if I were in a store in the states. Even I get wrapped up in their marking plan because I am home sick some of the time. Even though my life here is so new and exciting there are some evenings when all I want to do is sit on the sofa and watch Two and a Half Men reruns, curled up in a big awful throw blanket with the American Flag on it.